Notes Timeline
What
Finalized the visual content calendar for the summer roasting campaign including key dates and asset types.
Why
Production timeline for summer assets must begin in February to hit June launch.
Approved the summer promotional coupon strategy — two tiers targeting existing subscribers and new sign-ups.
Summer is the highest-traffic period and coupon campaigns have historically driven strong conversion.
Delivered the full email marketing visual suite for the spring and summer campaigns — 8 templates in total.
Refreshing email visuals aligns with the updated brand guidelines launched in January.